• 9 min readFree calculator

  What Does a Fractional CMO Cost in the UK?

  Most UK fractional CMOs charge £750 to £1,400 a day, usually sold as a monthly retainer of £3,000 to £12,000 for one to three days a week. London and funded scale-ups pay the most. For that you get senior direction, not a team to do the work, so budget for the doing separately.

• 8 min readOne-minute check

  Fractional CMO, Agency or Junior Marketer: Which Do You Need?

  Hire a junior marketer when the work is not getting done. Use an agency when you need a specialist skill, such as running Google Ads. Bring in senior judgement, such as a fractional CMO, when the work is getting done but nobody can say whether it is the right work. Many small businesses have the first two and are missing the third.

• 9 min readFree checklist

  How to Tell if Your Marketing Agency Is Delivering

  Your agency is delivering if you can trace its work to enquiries or sales, you own your own ad and analytics accounts, and every month it tells you what it changed, why, and what happened. If its reports are mostly impressions and clicks and you still cannot say what you got for your money, ask harder questions.

• 8 min readFree template

  Your Junior Marketer Has No One Senior to Check Their Work. What Now?

  A capable junior marketer working alone will stay busy, but rarely on the work that makes the most money. They need clear priorities, someone who reads the numbers with them, and an explanation of why each change matters. You can give them all three without hiring a marketing director.

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