The Monday List
Every Monday, I analyse your analytics, search, ads and sales data and send you a short list of what to do next, ranked by what it's likely to earn. My software does the number crunching. The analysis is mine: I've worked in marketing since 1999. Take my analysis to your team, or have me carry it out.
Three pilot places at 40% off for three months. Example screens below use invented data.
The Monday List in under three minutes. Product screens use example data for a fictional business.
Your numbers already sit in Google Analytics, Search Console, your ad account, your payment system and your CRM. Each one tells you what happened. None of them tells you what to do on Monday morning.
So the reports get skimmed, the ad spend keeps running, and the changes that would make you money stay on the "one day" list. You don't need more data. You need someone to read it and tell you what to do next.
The jobs most likely to bring in money, ranked by your own sign-up and payment data and checked by me. Each one says why, what it's worth, and how long it takes.
Log in any time to see what's on the table, what you've already won, and where every job has got to.
Changes to your site are tested against pages left alone, so you know what actually worked. Days when Google is updating its search results are left out, so they don't skew the answer.
Every recommendation, who did it, what we expected and what really happened. Including the ones that made no difference.
45 minutes on what worked, what didn't, and what comes next.
You give read-only access to your analytics, Search Console, Bing, Google Ads and your payment system. My software reads your data and never changes anything.
The software does the number crunching. I do the analysis: every recommendation is my judgement, and every Monday you get the short list.
On the analysis plan, your team does the work. On analysis plus done for you, I carry it out.
Every finished job is measured and recorded in your results ledger, so you always know what's working.
Example screens for a fictional business. The numbers are invented.
| Job | Worth / mo | Status |
|---|---|---|
| Roll out winning titles to 24 guides | +£620 | To decide |
| Move ad budget to sole-trader term | +£1,050 | Approved |
| Email 47 trials who never activated | +£410 | Paul doing it |
| Pricing table on the VAT returns guide | +£280 | To decide |
Scoreboard. What's on the table this week, what you've won so far, and every job's status.
Job detail. A test result turned into an instruction: what to do, what it's worth, how long it takes.
| Recommendation | Measured | Outcome |
|---|---|---|
| Sole-trader landing page for Ads | +£740/mo | Worked |
| Cheaper first month (£1) | −6% sign-ups | Worse, reverted |
| FAQ schema on 10 guides | No change | No effect |
| Welcome email rewrite | +£310/mo | Worked |
Results ledger. What we expected, what happened, and who did the work.
| Add-on, for either option | What's included | Per month |
|---|---|---|
| Google Ads | Ad spend joined to real payments, wasted-spend alerts, ad jobs in your weekly list | +£150 |
| SEO testing | One running split test at a time, with honest readouts | +£125 |
| AI search | AI crawler visits and the customers AI answers send you | +£75 |
| Funnel | Each person's path from sign-up to payment, with follow-up prompts | +£75 |
One-off set-up £495, waived for pilots. Prices are fixed per month, never by the hour.
£149 a month for my analysis, or £449 a month with it done for you, for three months, plus any two add-ons. In return, I ask for honest feedback and permission to share anonymised results. Three months, because a fair test needs several weeks of data.
I'm Paul Keene. I've worked in digital marketing since 1999. I led global marketing at Shufti Pro while annual recurring revenue grew from around $3M to $20M, and I was Head of Digital Marketing for NHS Test & Trace and for a Department for Education recruitment platform.
The Monday List is the system I built to run marketing for my own business. The software finds the patterns; the analysis is mine. Every recommendation is my judgement, and my name is on the results.
Connects today
On request
Using something else? Tell me when you apply. Product names and logos belong to their owners and are shown only to say which tools The Monday List can read from; no partnership or endorsement is implied.
Founder-run businesses that take sign-ups and payments online, spend on Google Ads, and don't have a senior marketer.
Google's advice looks at Google's data. My analysis joins it to your Bing, search and payment data, tests changes properly, keeps a record of what worked, and comes from a person who is accountable for it.
That's your choice of option. With my analysis (£249 a month), your team does the work. With analysis plus done for you (£749 a month), I carry it out, up to 8 hours a month, and quote for anything bigger before I start.
For the analysis, read-only access to your analytics, Search Console, Bing, Google Ads and payment system. The software can't change anything. If you choose done for you, you also add me as a user, under my own login, to the tools the jobs need, such as Google Ads or your website. You can remove me at any time.
You stay in control of it. We sign a data processing agreement before anything is connected, your data is kept separate from other clients, and it's deleted when you leave.
Then some tests won't give a clear answer, and I'll say so. We'll focus on the changes your numbers can support.
Yes. After the three-month pilot, it's month to month.
Tell me a little about your business. If it's a good fit, I'll book a 30-minute call.
Or book a call directly. I reply within one working day.