https://www.paulkeene.com/monday-notes Practical notes on marketing judgement for business owners. What to check, what to change and what to leave alone. en-gb Wed, 14 Oct 2026 06:00:00 GMT https://www.paulkeene.com/monday-notes/fractional-cmo-cost-uk https://www.paulkeene.com/monday-notes/fractional-cmo-cost-uk Most UK fractional CMOs charge £750 to £1,400 a day, usually sold as a monthly retainer of £3,000 to £12,000 for one to three days a week. London and funded scale-ups pay the most. For that you get senior direction, not a team to do the work, so budget for the doing separately. Wed, 14 Oct 2026 06:00:00 GMT hello@paulkeene.com (Paul Keene) https://www.paulkeene.com/monday-notes/fractional-cmo-vs-agency-vs-junior-hire https://www.paulkeene.com/monday-notes/fractional-cmo-vs-agency-vs-junior-hire Hire a junior marketer when the work is not getting done. Use an agency when you need a specialist skill, such as running Google Ads. Bring in senior judgement, such as a fractional CMO, when the work is getting done but nobody can say whether it is the right work. Many small businesses have the first two and are missing the third. Wed, 14 Oct 2026 06:00:00 GMT hello@paulkeene.com (Paul Keene) https://www.paulkeene.com/monday-notes/is-my-marketing-agency-delivering https://www.paulkeene.com/monday-notes/is-my-marketing-agency-delivering Your agency is delivering if you can trace its work to enquiries or sales, you own your own ad and analytics accounts, and every month it tells you what it changed, why, and what happened. If its reports are mostly impressions and clicks and you still cannot say what you got for your money, ask harder questions. Wed, 14 Oct 2026 06:00:00 GMT hello@paulkeene.com (Paul Keene) https://www.paulkeene.com/monday-notes/junior-marketer-no-senior-support https://www.paulkeene.com/monday-notes/junior-marketer-no-senior-support A capable junior marketer working alone will stay busy, but rarely on the work that makes the most money. They need clear priorities, someone who reads the numbers with them, and an explanation of why each change matters. You can give them all three without hiring a marketing director. Wed, 14 Oct 2026 06:00:00 GMT hello@paulkeene.com (Paul Keene)