Fractional CMO for growing tech companies
Senior marketing leadership, embedded in your team one to three days a week. Strategy, positioning, pipeline and AI-native marketing, from someone who has done it at scale.
No long contracts. 30 days' notice.
SHORT ANSWER
A fractional CMO is a senior marketing leader who works with you part-time, usually one to three days a week. I set your marketing strategy, lead your team or agencies, and answer to the board for results, for a share of the cost of a full-time hire. Most UK fractional CMOs charge £750 to £1,400 a day.
What I do
Marketing leadership
Senior marketing leadership alongside founders and executive teams. Strategy, structure, accountability and commercial alignment. Not external consultancy, but embedded leadership with genuine skin in the game.
Growth strategy and positioning
Clarifying market narrative, value proposition and go-to-market direction. For organisations in periods of change, expansion or strategic reset, strengthening competitive positioning ahead of funded growth.
Demand and pipeline
Designing and improving demand frameworks for predictable pipeline growth, enterprise engagement and long-term revenue performance. ABM, inbound, performance and content, built around measurable outcomes.
AI marketing transformation
Rebuilding marketing functions around AI: workflows, automation, content operations and team structure. For organisations that know AI changes everything but need experienced leadership to make the transition without losing pipeline, brand quality or momentum.
How it works
1
Discovery
I start by understanding your commercial situation, marketing maturity and growth objectives. No assumptions and no pre-packaged frameworks, just a clear view of what is working, what is not, and where the leverage is.
2
Alignment
I build strategy and messaging directly from discovery: positioning, narrative, channel priorities and a realistic roadmap, aligned to board objectives and grounded in what your market responds to.
3
Execution
I deliver. Using AI across content, demand generation, digital marketing and marketing operations, I work at the pace of a full team without the overhead. Embedded, accountable, measurable.
Who I work with
Companies where marketing is expected to drive measurable revenue, not just activity.
- Series A to C SaaS companies
- FinTech, RegTech and trust-critical platforms
- Teams moving to AI-native ways of working
- Founder-led companies moving into enterprise
- Businesses that need pipeline stabilised
- Companies preparing for funding, expansion or exit
What I can own
Strategy only matters when it gets built. I can own the full execution stack, with no handoffs and no gaps in accountability.
Visibility
- SEO
- GEO & AI Search Optimisation
- Content Creation
- Paid Media
- PR & Media Coverage
Pipeline
- Lead Generation
- Demand Generation
- Lead Scoring
- Account-Based Marketing
- Event & Webinar Marketing
Automation
- Marketing Automation
- Email & Nurture Sequences
- LinkedIn & Social Automation
- Conversion Rate Optimisation
- Chatbot & Lead Capture
Performance
- Analytics & Attribution
- CRM Integration
- Sales Enablement
- Brand Positioning
- Analyst Relations
CASE STUDY
Shufti Pro: from SME challenger to enterprise RegTech scale-up
Led global marketing strategy during a period of rapid international expansion, supporting Shufti's transition from SME-focused challenger brand to enterprise-oriented RegTech scale-up operating across EMEA, MENA, APAC and the Americas.
“Paul was my partner for change during a period of major transformation ... His strategic thinking and hands-on execution made a real difference to our growth.”More case studies →
Lance Hood, CMO, Shufti Pro
Questions about fractional CMOs
What does a fractional CMO cost?
Most UK fractional CMOs charge £750 to £1,400 a day. One day a week comes to roughly £35,000 to £65,000 a year, depending on the day rate. I agree a price with you after a free 20-minute call.
Cost guide and calculator →How many days a week will I need?
Most companies start with one to two days a week. Early on more time goes into strategy and priorities, and later it settles into steady leadership and review. We agree the days on our first call and can change them with 30 days' notice.
When is a fractional CMO better than a full-time hire?
When you need senior judgement but not five days a week of it: before a funding round, during a repositioning, or when a junior team has no one to lead it. A full-time CMO makes sense once the work fills the week.
Fractional CMO, agency or junior hire →Do you work with companies outside the UK?
Yes. I am based in London and work with companies across Europe, the US and global markets, mostly remotely with on-site days when they matter.
What if I only need a weekly steer, not a CMO?
The Monday List may suit you better. Every Monday I send a short list of the changes most likely to win you more sales, read from your own analytics, ads and sales data. From £195 a month.
See The Monday List →Is a fractional CMO right for you?
A 20-minute call is usually enough to tell. If it is not the right fit, I'll say so.